CREATE DIFFERENT
DESIGN YOUR INNOVATION
The Innovation Lab's Work
We can reach meaningful differences through the process of seeing, thinking, acting, and creating things and the world differently.
The Innovation Lab connects the performance at the corporate field with the latest management theories through systematic integration of mindsets, techniques, tools and methodologies for innovation.
100+ innovation toolkits
In the course of operating the innovation program that has been running for over 10 years, there have already been more than 100 innovation toolkits and frameworks that were developed and actively used today to support the entire cycle of corporate innovation activities.
Toolkits and frameworks are, in their own right, a means to facilitate innovation activities, and are good tools to help entrepreneurs or innovators quickly acquire new perspectives and learn by internalizing templates of thinking.
Holistic Innovation solution brand BM ZEN®️
Business Model ZEN is a customer-oriented innovation solution brand starting from Why launched in 2013.
We explore the essence of business while maintaining simplicity, balance, and integrity. In addition, it enables product innovation and business model innovation through the Holistic View, Customer-Centered, and Assumption Testing Approach.
Corporate innovation journey companion at all stages
The Innovation Lab is your partner on the innovation journey. We have helped companies to change through hundreds of workshops and coachings for over 10 years.
Based on workshops, coaching, and online service that contribute to performance creation in all stages of the life cycle, from creative concept development to market validation and pivoting, business model design and diagnosis and verification, economic analysis, platform transformation, and ecosystem design, and horizontal/vertical expansion We provide innovative solutions.
- Concept Design
- Pretotype (Market Validation and Customer Development)
- Biz Model Design
- Biz Develop
- Ecosystem Design
- Scale-Up
10 years of experience in nurturing innovation experts
Since 2013, we have been nurturing domestic and foreign experts and partners who will continue to work in the innovation field.
So far, we have fostered more than 170 professionals and more than 50 domestic and foreign partners. (Domestic 40 people, overseas 12 people)
The career development track as an innovation expert is divided into two categories: expert / partner, and in detail, four career growth programs are in operation.
▶︎ Check out our open training schedule for nurturing experts and partners
Highest level of business innovation professional coaches
Business innovation coaching is different from general human-centered leadership coaching and business coaching because it is based on the direct purpose of achieving business results.
We are a group of leading experts on innovation of more than 20 people, but we always understand that the best answer is born in interaction with the coachees.
We aim for coaching to help the beneficiaries of coaching find answers and goals on their own from the driver's seat by asking appropriate questions rather than providing one-way answers like consulting.
BM Counselor AI
Talk to GPT, that learned business model ZEN's customer-centered BM innovation perspective and BM analysis, design, and pattern/diagnosis framework. (Chat GPT Plus account required)
Operation of advanced corporate innovation programs
We are operating a highly specialized corporate innovation program that helps Korea's leading companies to explore and pioneer new markets.
Deep Innovation Program: A program to explore four growth trajectories to solve corporate growth problems amid rapid market changes in the corporate environment ► More about this program
(Systematic) Innovation How-To Program: New product and new business planning job development program for companies for creative personal development in the era of the 4th industrial revolution ► More about this programMarket Backward Program: Because technology can access a wide variety of potential markets, 'Market Backward' is an optimal path access program for technology startups and R&D companies. ► More about this program
Industrial attractiveness diagnosis service
The best way to get industry insights in 10 minutes
There are strong forces within the industry and rules that prevail in the industry that influence the commercialization of business. This service can help you gain great industry insight and strategize your competition.
Business model diagnosis service
The best way to care your business model in 10 minute
Even high-potential businesses need to strategically align the elements of their business model to stay healthy. These services help improve your business's market product fit and growth structure fit.
Industry Expert Advisory Services
Your Trusty Experts On-Demand
Growing while doing business requires a lot of experience, knowledge, skills and human/business networks. We help you find and collaborate with trusted experts on-demand in a short period of time.
Business model coaching service
Top-class Business Innovation Coaching
As an facilitator of business innovation and growth, you can get help from professional coaches who have trained in methodologies, techniques, and perspectives and have accumulated field experience.
Business Model Forum
Learning Society for Business People
Operate an open learning organization that meets, learns and grows together through open seminars, book clubs, research groups, and heterogeneous business exchanges for 10 years
School of exponential life
Awake Yourself, Flow to the future.
The exponential life school solves problems that can change your life 10 years from now if you make an effort today in the framework of practical learning.
High-speed business diagnosis • Industry diagnosis reporting
Based on numerous corporate coaching and many years of research experience, we provide a multi-dimensional representation of the current state of companies and industries in an algorithmic way, providing diagnosis and abbreviated prescriptions.
When a team leader who wants to receive a business diagnosis responds to the 10-minute questionnaire, a four-page professional analysis report is provided in PDF format that allows you to grasp the current status in three dimensions.
We welcome inquiries from startup incubators and in-house venture support organizations.
Published Books
A collection of books written by The Innovation Lab
- Coming Soon -
- The BlogThoughts, musings, and ruminations.January 26, 2018January 10, 2018March 12, 2017
- BM ZEN®️ Leaders
Trainer & Coaches Worldwide
- Contact Us
If you leave an inquiry, such as a training & coaching request or business partnership, we will respond soon.
About Us
The Innovation Lab
- See, Think, Create Different
Connect with
Business Number 211-8844154 | CEO: Cho Yongho | Address: 4th floor Raseong Bldg. 15-10 Jamwon-Dong Seocho-Gu Seoul, South Korea
Contact Us
☎︎ 82-2-3454-1108
✉︎ info@thelab.center
© 2019